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Phone Number : 302.652.4800

Industry News

Your company name matters: choose it wisely

Your company name will play a major role in its branding strategy.

Your company name will play a major role in its branding strategy.

The name you select for your company can have a major effect on how your business is perceived. As you go about the process of checking for company name availability, you may consider a variety of options. Coming up with a name that best represents what you do will help you create the foundation for a strong branding plan.

So, what should you consider when conceiving your company's name?

It would be nice to have a name that encompasses the company's values and also conveys something unique about it, but that does not always have to be the case. It can be advantageous to have a name that stands out, but it's important to know when "standing out" might go too far and simply sound strange. 

Additionally, including the name of the place you are based out of in your company name is something to weigh with careful consideration, because if your business is to expand, the location part will change. Businesses considering this approach should strive to factor flexibility into a name like this to avoid confusion among customers. 

Consider how the name sounds. Does it sound plain? Does it make sense? Is it too obscure? While some names that fall under those categories may fit your company and seem like a good idea, you should always bear in mind how your target audience and future target audiences will perceive it. 

Selecting the right name for your company can be a difficult and time-consuming task, but if it's done right the first time, the name will stick and you won't have to worry about potentially having to re-brand your business down the road. Like incorporating your business, choosing a strong company name sets the foundation for success.